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Some Examples of My Process

One of the things that excites me most about design is the process of coming up with ideas. Inspiration can come from a lot of places but being able to use that inspiration and take it further in a way that is relevant to the project can help the team come up with an engaging user experience. Being able to sketch, collaborate and think through ideas early in the process was helpful for the Zip Top and Blunt Umbrellas projects shown below.

Design and ideation for ZipTop visual storytelling. Credit: Lucid Design.

From sketch to website sections for Blunt Umbrellas. Credit: Lucid Design.

Some parts of the UX process I have experience in:

  • Brief Creation
  • Data Analysis
  • Site Mapping
  • Wire Framing
  • User Journey Mapping
  • Priority Charts
  • Competitor Analysis
  • Content Architecture
  • Conversion Optimisation
  • Visual Language Design
  • Prototyping
  • Sketching & Ideation
  • Workshopping & Collaboration
Tim McFarlane

© Tim McFarlane.

2026

Some Examples of My Process

One of the things that excites me most about design is the process of coming up with ideas. Inspiration can come from a lot of places but being able to use that inspiration and take it further in a way that is relevant to the project can help the team come up with an engaging user experience. Being able to sketch, collaborate and think through ideas early in the process was helpful for the Zip Top and Blunt Umbrellas projects shown below.

Design and ideation for ZipTop visual storytelling. Credit: Lucid Design.

From sketch to website sections for Blunt Umbrellas. Credit: Lucid Design.

Some parts of the UX process I have experience in:

  • Brief Creation
  • Data Analysis
  • Site Mapping
  • Wire Framing
  • User Journey Mapping
  • Priority Charts
  • Competitor Analysis
  • Content Architecture
  • Conversion Optimisation
  • Visual Language Design
  • Prototyping
  • Sketching & Ideation
  • Workshopping & Collaboration
Tim McFarlane

© Tim McFarlane.

2026

Some Examples of My Process

One of the things that excites me most about design is the process of coming up with ideas. Inspiration can come from a lot of places but being able to use that inspiration and take it further in a way that is relevant to the project can help the team come up with an engaging user experience. Being able to sketch, collaborate and think through ideas early in the process was helpful for the Zip Top and Blunt Umbrellas projects shown below.

Design and ideation for ZipTop visual storytelling. Credit: Lucid Design.

From sketch to website sections for Blunt Umbrellas. Credit: Lucid Design.

Some parts of the UX process I have experience in:

  • Brief Creation
  • Data Analysis
  • Site Mapping
  • Wire Framing
  • User Journey Mapping
  • Priority Charts
  • Competitor Analysis
  • Content Architecture
  • Conversion Optimisation
  • Visual Language Design
  • Prototyping
  • Sketching & Ideation
  • Workshopping & Collaboration